Daily Dose of

Dopamine

Welcome to Doe-Eyed – your new favourite stop in the UK for bold prints, quirky gifts, and colourful home decor that doesn’t take itself too seriously. Born from a love of sass, retro vibes, and dopamine decor, everything here is designed to make you smile (or snort-laugh – both count).

Whether you’re decking out your first flat, hunting for a hilarious greeting card, or just obsessed with stuff that’s as cheeky as it is charming – you’re in the right place. Think sassy quotes, bold designs, and gifts that are actually fun to give.

Let’s make your space as full of personality as you are.

Meet the Team

  • Katie

    FOUNDER

    Doe-Eyed was founded by Katie Rodgers, a colour-loving, quote-obsessed illustrator with a background in film and TV art direction. With years of experience bringing sets to life, she turned her creative eye toward bold prints, quirky gifts, and playful home decor. Her mission? To fill everyday spaces with joy, personality, and a healthy dose of cheek.

  • Roo

    HEAD OF SECURITY
    Meet Roo – our resident Cavapoo and Head of Security (self-appointed, of course). When he’s not snoozing on the job or demanding snacks for “emotional support,” he’s barking at delivery drivers and keeping the studio sock-free. Fierce, fluffy, and completely unqualified – just the way we like it.

  • Flint

    RELAXATION LEAD

    Flint the cat takes his role as Relaxation Lead very seriously. Specialising in sunbeam snoozes, keyboard lounging, and interrupting work with slow blinks, he’s a firm believer that everything runs smoother with a nap (or seven).

  • Fern

    EMOTIONAL SUPPORT LEAD

    Fern is our Head of Emotional Support – a title she holds with pride and a touch of dramatic flair. Whether she’s gently headbutting your elbow mid-drawing or staring into your soul from across the room, she’s always there when you almost need her. Moody, majestic, and maddeningly loveable – just what you'd expect from feline therapy.

Our mission is to bring joy, colour, and cheeky charm to homes everywhere with bold prints, quirky gifts, and sassy designs that celebrate personality, playfulness, and a good sense of humour.

The Full Story

Doe-Eyed was dreamed up by Art Director and Illustrator, Katie Rodgers, who has a love for bold colours, retro flair, kitsch design and sassy one-liners. The vision? To create a brand that turns everyday spaces into joyful little corners of personality – the kind of home that makes people smile as soon as they walk in.

I believe in celebrating individuality, humour, and the kind of gifting that feels just as good to give as it does to receive. Through playful design and dopamine decor, I want to help people express themselves, embrace their quirks, and feel good in the spaces they live in.

Because life’s too short for boring walls and beige mugs.

FAQs

  • We are based in the south east of the uk, Hertfordshire to be precise! This is where we most of the markets we take part in are based.

  • Yes! We ship worldwide so no one has to live without cheeky prints or dopamine decor.

  • Our prints are available in 8×10”, 8×12”, 9x11”, 11×14”, 11×17”, 12×16”, 12×18”, 16×20” and 16×16”

    If you require a specific size, let us know and we will do our best to help!

    Our Market and wholesale sizes are A5, A4 and A3

  • As everything is made to order, we don’t accept returns unless something arrives damaged. If there's an issue, just pop us a message – we’re here to help!

  • We are always open to new ideas and collaborations! Drop us a message through our contact form.

  • Stick 'em, frame 'em, hang 'em with washi tape – whatever suits your space. We love seeing creative setups, so tag us on instgram @doe.eyed.ltd

  • Yes! If you’re a shop looking to stock some sass, please get in touch via our contact form or email.